Kevel 2025 Pricing, Features, Reviews & Alternatives

Kevel is a cloud-based ad server development platform for engineers and product managers (PMs). The platform offers various Application Programming Interfaces (APIs) to facilitate the design, development and deployment of all kinds of ad servers. It provides multiple JSON APIs such as a Management API, Decision API, and Reporting API. Kevel includes multiple database management platforms such as UserDB and ContentDB to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage. Its self-serve infrastructure also supports a front-end self-service portal, facilitating programmatic development and the updating and pausing of ad campaigns along with automatic data fetching. Kevel features JavaScript Object Notation (JSON), enabling users to add and modify content directly from the Content Management System (CMS). This allows users to run all types of custom campaigns for promoting different kinds of content such as native ads, internal content, and sponsored listings. Kevel’s Ad decision engine provides a decision algorithm to help users manage campaign targeting and optimize ad revenue. It supports multiple inputs such as targeting details and campaign goals to meet the requirements of different ad requests. It also enables users to run custom targeting according to specific ad metrics and audience. Kevel provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving and UserDB features, as well as the management of campaigns from Android and iOS-based devices.