Feathr is an omnichannel marketing campaign tool that makes it easy to work smarter. With a proven Good Marketing playbook and expert support from people with nonprofit backgrounds, Feathr is more than just a software platform. It's a community that is dedicated to helping teams succeed. Users can deeply understand and segment their audiences in more nuanced ways via Feathr's web activity analytics, cookie-to-contact-record enrichment, and integration with CRM. It allows you to reach the most relevant people with purpose-built tools and campaigns, including audience retargeting, behavior-based email marketing, mobile geofencing, affinity targeting, conversion tracking, peer-to-peer marketing, and more.

The Alexia platform was named after our first campaign manager, who was overwhelmed with her workflow building social ads. Purpose-built for our own internal needs, the platform has expanded rapidly and is now being licensed to other agencies and internal marketing teams. Alexia is comprised of two main components, DCO (Dynamic Creative Optimization) and CMP (Creative Management Platform). Alexia’s DCO auto-generates creative at scale without the need for a creative team. Creative is generated via template, optimally sized for the dimensional requirements of different platforms including Facebook, Instagram, Google and even your unique website. The DCO also comes equipped with legal disclaimer generation for offer based advertising, website asset deployment direct to landing pages without requiring back end developer placement, as well as the ability to automatically develop creative at scale via a data feed or .csv upload. Alexia’s CMP is primarily an Ad Library that allows for easy management and deployment of social ad units. Upload your own ads or have our team do it for you. Our in-house design team can create custom designs and pre-populate your instance with fully immersive Facebook and Instagram ads. The CMP also comes equipped with ad review, tagging and sorting functionality allowing for complex ad deployment at scale directly to social platforms. Set approval status, enter in metadata, and edit ads directly within the interface. Batch upload is also available to automatically input existing creative designed in the DCO or elsewhere via .csv.

Amazon DSP is a demand-side platform designed to help organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories, manage multiple advertisement and data exchange accounts, and engage with the audience via Amazon-owned and third-party websites and applications. Features of Amazon DSP include campaign management, activity tracking, data storage, workflow management, data import/export, activity dashboard, and more. The built-in analytics tool allows administrators to gain insights into audiences’ activities, generate performance reports, and analyze market trends. The platform enables marketers to analyze users' purchasing behavior in order to automatically design ad creatives. Amazon DSP offers APIs, which allow developers to manage programmatic advertising operations, access vendor and supplier profiles, and integrate the system with various third-party applications. Businesses can also utilize the integrated video creative builder or e-commerce creative templates to create display or videos advertisements.

Adsterra is a world-renowned ad network. It serves more than 30 billion ad impressions monthly, and 70% of traffic is mobile. It works with more than 30K+ partners, including publishers, brands, media agencies and affiliates. Three-level malware protection comes as a standard at Adsterra. The network works with all the top verticals: VPNs, Utilities, Sweepstakes, Dating and many more. Adsterra has found great success since it first started operating in 2013, and the company has grown from a small team of just 20 staff to a workforce of 200. With its Partner Care approach and intuitive self-serve platform, Adsterra works hard to create the best possible ad network for its clients.

CIENCE GO Digital offers custom audience creation and hyper-targeted advertising to those audiences, easily. As a full-featured Demand-Side Platform, any possible advertising option comes standard -- including Display, Audio, Video (OTT too!) and Social Ads with comprehensive bidding options. Main features include: - Bidder-as-a-Service - Comprehensive Data Platform - Display, Audio, Video (OTT too!) and Social Ads - Spend Control

Connexity is a shopping ad platform designed to help businesses view and optimize shopping advertisement campaigns and monitor performance via a unified portal. The solution enables organizations to define goals and budgets to automatically identify and place ads in competitive traffic and receive reports to adjust priorities. Connexity automatically posts product offers and other ads across various online channels like publisher titles, social media, shopping portals, and more to engage with the target audience. Its product data enrichment functionality allows enterprises to evaluate the product offer data, add the missing information, and update alternate descriptions, titles, or ad copies. Connexity facilitates automated bid placement and return on investment (ROI) optimization by product features, pricing, traffic sources, and other attributes.

Balloonary is an online advertising software that provides AI-based ad builder to generate custom copies and creatives for Google, Facebook and Instagram ads. It provides tools to plan projects, manage tasks, track time, collaborate, and report. The software includes features such as interactive Gantt charts, customizable workflows, time tracking, resource management, file sharing, messaging, notifications, and integrations with other applications. Users can create projects, break down projects into tasks, set dependencies, assign tasks to team members, set due dates, and track progress. The interactive Gantt charts provide visual timelines that automatically update as changes are implemented. Team members can log time against tasks, and the software aggregates timesheets. Users can upload, share, and discuss files all in one place. The software sends notifications when there are updates or messages on projects. It offers real-time reporting on budgets, schedules, workload, and more. Balloonary integrates with applications such as Slack, Dropbox, Google Drive, and Quickbooks. It has an open API that allows connecting with other systems. The software also supports single sign-on with Google, Office 365, and SAML providers.

Magnite is a supply-side platform (SSP) designed to help businesses track advertising inventories, display advertisements on various websites, and track revenue via a unified platform. The platform enables managers to set up policies, run online campaigns, and manage advertisements across multiple channels including CTV, desktop, mobile devices, and more. Magnite offers a host of features such as ad optimization, campaign analytics, native ad serving, social advertising, analytics, and more. It allows publishers to gain insights into advertisements’ performance, generate custom reports, and analyze the behavior of the audience. Magnite lets advertising agencies identify market opportunities, configure workflows, and securely store data in a centralized repository.

PubWise is an ad server and publishing software designed to help businesses of all sizes streamline programmatic advertising, header bidding, and revenue reporting operations. It enables publishers to optimize advertisements according to user segments, conduct demand and content analysis, and identify ad optimization opportunities using machine learning and artificial intelligence (AI) technology. PubWise allows managers to deploy, manage, and monitor websites and provide role-based permissions to users to access the portal. It offers a host of other features such as advertising inventory management, error detection, conversion tracking, multi-currency support, analytics, performance tracking, automated alerts, content management, and more. The application also offers white-labeling capabilities, which let users personalize the interface using custom logos and themes. PubWise supports integration with various third-party platforms, which enables employees to streamline lazy loading and audience segmentation operations. Professionals can utilize the integrated smart path optimization technology (SPOT) module to display optimal configuration to website visitors using hyper-automation techniques.

goTom is an ad sales management that helps businesses unify every aspect of selling digital advertising campaigns. The platform empowers media owners to streamline complex ad sales management processes, allowing sales teams to focus more on customer development and less on other tasks. The core functionality of goTom is the order management tool that enables users to manage products and rate cards, empowering them to plan extensive campaigns with ease. The modern user interface ensures that navigating the processes is simpler and more intuitive. The software also facilitates customer relationship management by centralizing client data, tasks, and activities in a unified platform. Interactive dashboards allow users to monitor turnovers in real-time. Teams can integrate the system with ad servers and supply-side platforms, conducting forecasts, adding line items, and generating reports with just a click. goTom allows leaders to automate all manual tasks in the campaign management process, significantly increasing efficiency and speed. Additional features include integrated invoicing capabilities, publisher management tools, and advanced business intelligence analytics.